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Custom Draperies, Theatrical Backdrops, Theatrical Drapery Supplies by Sew What? Inc
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Project: Guys Choice Awards
Fabrics: Direct print onto Broadway Cloth

This was a gorgeously themed event by veteran designer Bruce Rodgers of Tribe Design. Rodgers converted  an enormous space into a men’s parlor by way of digitally printed “wood grain graphics” and then embellishing with space with full size hunting busts, the event space felt old worldly and den-ish. An amazing feat when you consider the square footage of the space!
Sew What? Inc provided over 6500 square feet of digital printing services, producing wall and ceiling graphics as per the designers requirements. We used direct printing methods onto Broadway cloth, achieving rich and dark browns and burnt umber reds. All graphics were color matched and then sewn to size for a fast and orderly installation.

Photo By: Bruce Rodgers of Tribe Design

Custom Draperies, Theatrical Backdrops, Theatrical Drapery Supplies by Sew What? Inc
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Project: Bridal Table by Details Ottowa
Fabrics: 118" wide IFR Trapeze

Classic bridal white and champagne pinks made a fresh palette for this dramatic and modern setting. With our ultra chic stretch shapes as a backdrop to the bridal table there was no doubt in any guest's mind just whose special day it was.

Design and execution by Details Ottawa
Photo Courtesy Paul Sereda

Custom Draperies, Theatrical Backdrops, Theatrical Drapery Supplies by Sew What? Inc
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Project: Heaven Hill Distilleries launch Hypnotiq
Fabrics: 118" wideSheer IFR Voile

This event was Ultra Chic, thanks to some clever exhibit space planning. Designers at Heaven Hill Distillery created intimate event spaces on the 20 ' 40 exhibit space with some pipe and base hardware and clever drapery design. Floating roof panels and wall drapes gave clients a feeling of intimacy, yet the sheer fabric encouraged those outside to "come on in" and see what all the fuss is about!

Click on the image for more photos of this beautiful exhibit event.
Photo Courtesy Heaven Hill Distilleries

Custom Draperies, Theatrical Backdrops, Theatrical Drapery Supplies by Sew What? Inc
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Project: Veuve Cliquot Product Launch by PH Factor
Fabrics: 118" wide Winter White Voile / Gold Crushed Eros


Let our fabrics take center stage at your next product launch or premier party!

With a twist and a tie-back, this event space was transformed into a blooming wonderland complete with blossiming cherry trees. By combining sheer Voile and gently textured Eros we provided ample linear footage to create the basis of this multi area function space. Guests could see thru the sheer division walls - adding dimension to the space.

Custom Draperies, Theatrical Backdrops, Theatrical Drapery Supplies featuring EasyKlip
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Project: Private Function, San Diego
Fabrics: FR, 72" Poly Mix, Various Colors


This dramatic ceiling effect was hung to motorized trusses using ingenious "EasyKlip" fasteners allowing for manipulation of each panels individual length. A combination of scissor and boom lifts were used and our crew of four installed this entire ceiling treatment in one day! Click on the image for addditional shotos of this attractive fabric treatment.
Custom Draperies, Theatrical Backdrops, Theatrical Drapery Supplies featuring Pipe and Base
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Project: Next Step Group Exhibit Booth
Fabrics: IFR Poly Cyc, Natural


Clever design and screen printed logos guaranteed that customers recognized and remembered this exhibit booth! Once inside, potential new customers were in a "store-like" atmosphere and the distraction of competing vendors hidden behind the 10' tall walls. The drape panels were designed to fit between uprights and can be hung with the logo either into or out of the booth.
Project: Lexus
Fabrics: Filled Leno Scrim, White / 21oz Velour, Black
"Opera" RP Projection Screen / Stretch Trapeze, White


Covering over 90’w and 27’h, each component in this stage set was custom sewn to fit together to create this impressive stage.The Trapeze panels were fit to steel framing, and the projection screens sewn with snap attachments for tight fit and easy installation.
Custom Draperies, Theatrical Backdrops, Theatrical Drapery Supplies by Sew What? Inc
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Project: Governor Gray Davis Inauguration
Fabric: Lt. Wt. Bleached White Muslin

Giant glowing lampshades were lit from within, creating a distinguished atmosphere and mood for the cocktail party. The lampshades are fabric slip covers sewn from Bleached White Muslin and are removable to facilitate cleaning and storage.

SAG Awards Medallion Detail
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Project: Universal Music's Post Grammy Party
Fabric: Sharkstooth Scrim, Black

A pair of 5 foot diameter medallions that were hung over the red carpet. The design was taken from the medallion on the fabric selected for the table linens! The medallion design was enlarged by over 500 percent. Each piece was hand painted with a detailed stitch design and then dressed with hand applied antique glass beads and beautiful trims.

Custom Draperies, Theatrical Backdrops, Theatrical Drapery Supplies for Kaman Show
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Project: Kaman (Namm Expo)
Fabric: Sharkstooth Scrim, White
PD Cloth, Grey and Yellow

Fantastic scrim panels towered from the floor to the upper mezzanine levels of the Kaman booth. The sharp edges were created by running aircraft cable through the side hems which were tensioned with turnbuckles. The booth walls were sewn from PD cloth in the company logo colors and added both privacy as well as a backing for product displays.

Custom Draperies, Theatrical Backdrops, Theatrical Drapery Supplies by Sew What? Inc

Project: Gucci Fashion Show
Fabric: 73% White TEXTILENE® Brand Synthetic Fabric

By using an outdoor shade product, the fashion show was presented in a cool and covered environment, while the guests still enjoyed the great outdoors! The TEXTILENE® panels were double stitched for increased durability and custom fit to the truss structure which sat neatly on an existing tennis court.

TEXTILENE® is a Registered Trademark of Twitchell Corporation

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