|
|
May 28, 2009
Contact: Chris Sandberg (562) 799-1555
Rancho Dominguez, CA–Jennifer Hudson tour designer Butch Allen approached Rent What? Inc with a series of design concepts and a challenge – "This needs to look amazing, and we need to make this affordable for Jennifer's first US tour."
Jennifer Kate Hudson is an American singer, songwriter and actress who came to prominence in 2004 as one of the finalists on the third season of the FOX reality television series American Idol.
This was a fantastic opportunity for Rent What? partners Marce Forrester and Megan Duckett to showcase their "tour ready" rental draperies, and the company’s eagerness to "customize to suit" on touring rentals.
"We aim to ultimately please both the designer and the artist" stated Megan Duckett, "Our focus is on making it right and making it affordable. We are prepared to go to most any lengths to find that perfect formula." Marce Forrester attributes the company’s "Extreme Service" as being one reason why the startup Rental Softgoods company has taken the touring industry by storm.
The dynamic stage swags designed by Butch Allen were produced by Rent What? Inc and made their stage debut setting the scene for Jennifer Hudson. "Our concert draperies are all designed in Series. Jennifer Hudson’s scene is from our Silver Satin Series – all the various elements, legs, swags, borders and Austrian drapes all play together in similar and complimentary colors and textures. "The Silver Satin Series has so many beautiful pieces," noted Duckett, "but I also find the edgy Industrial Textiles Series to be fascinating".
Butch Allen took the classic design even further – with a full bi-parting traveler track carrying a main stage curtain from Rent What? Inc. Despite being a concert, the show opened with a classic reveal – making it all the more elegant. The feeling of traditional theatre was very strong in the design.
|
|
Rent What? Inc is delighted to have been such a key element of this production. "Working with Butch Allen and Peter Morse is always a pleasure. From Butch’s artistic renderings we went to work creating fabric art, and then sat back and watched while Peter turned our sewn palette into a Picasso!." Their confidence in our products and our interest in customization made this a perfect fit."
Rent What? Inc are best known for their innovative approach to touring concert draperies, offering no cost travel hampers, tour friendly traveler tracks and pre-certified NYC certified draperies. Along with their large inventory of Inherently Flame Retardant stage and masking drapes they offer and recommend an "Optional Damage Waiver" to help productions avoid bill-backs on damages.
About Sew What? Inc.
Sew What? Inc., located in Rancho Dominguez, CA, is well-known for its dramatic theater backdrops used in major rock concerts, top fashion shows and other artistic staged venues. The company also produces pipe and drape systems for trade shows and special events. The company has received numerous awards for business and innovation, including the Dell/NFIB Small Business Excellence Award as well as PC Magazine's SMB 20 Award for technological innovation for small and medium-sized businesses, and was featured on the 1000th cover of Rolling Stone.
For additional information, contact Sew What, Inc. at (310) 639-6000, or inquiries@sewwhatinc.com. |
