Rent What’s New Site

I don’t know if you’ve had a chance to visit Rent What’s website recently, but if not, you have got to check it out.  The website has always been terrific, but recently they added some great new content and redesigned the navigation to make it even more user friendly.

The site really is fun to explore, and they have made it so easy to find what you are looking for.  I love the new Backdrops page (check out the LED backdrop information – remember, I posted about them last week), and the addition of separate web pages for each of the Specialty Drape Collections (such as the Rockin’ Red Drapery) means there is lots of inspiration for the show or event designer.

So, whether you’re looking for a drapery rental or just in the mood to check out some cool pictures, this is a gorgeous site to look through (and I bet you’ll come up with some great ideas for your next show or event!).

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Sew What? Star of the Month – Sept. 2010

Meet Antonio, Sewing Machine Operator

Antonio has been with Sew What? for two years

What kind of work did you do before coming to Sew What? I sewed shirts and pants for a company in downtown L.A.

What do you like most about your job and why? I always liked the idea of sewing drapery, so when I saw the ad in the paper, I came. Something about theatrical drape was very interesting.

What keeps you motivated at work? More than anything, my coworkers. I get along with mostly everyone.

What would be your Karaoke song of choice? Vicente Fernandez – Las Llaves de Mi Alma.

What is your favorite dessert? Cheesecake.

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Star Drops

Ever wondered how music tours achieve the “starry night” effect onstage?  Well, for years they have used drapes with embedded fiber optics.  But the fiber optics tended to be bulky and difficult to manuever.

Today, more and more, fiber optics are being replaced by LEDs to produce a stunning light display that mimics the appearance of a gorgeous starry night.  These LED Star Drops are manufactured utilizing a durable black synthetic velour on the face along with a strong but lightweight black lining, with strings of LED lights inserted between the face and the lining.  A controller (which can be used on its own or with a lighting board) is used to manipulate the pattern, frequency (speed) and intensity of the blinking “stars.”

Our sister company, Rent What?, has found these LED Star Drops to be quite popular in their rental inventory.  As a matter of fact, last year they were used by the “So You Think You Can Dance?” tour (among others).  Want to learn more?  Check out the “Starlight LED Backdrops” page on the Rent What? website.

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Putting the “art” in a craft business

When most people think about sewing (whether it is custom stage drapes or handmade quilts or apparel), they generally think of it as a craft rather than an art.  And I think that is generally a valid way to categorize sewn goods.  But you would be surprised at how much “art” actually comes to play in the creation of what is known in the entertainment industry as “soft goods.”

When a major music tour is being planned, much more is involved than simply the music itself (the set list, the rehearsals, etc.).  Concerts today are  more than musicians on a stage, singing and playing.  Sound, lighting, special effects, pyrotechnics, and set design all work together to give the audience an experience for the ears and the eyes.  And soft goods are often a major part of that.

The role of the Production Designer is to design a set (which may include both soft goods and hardscape) that provides a stunning visual backdrop to the music.  Once the design is created (the “art”), the Production Designer brings in all of the crafts (sewing, stage builders, etc.) and charges them to make his artistic vision a reality.

That is where we come in.  The Production Designer presents us with his vision (it may be in the form of an artistic drawing, a technical drawing, or even a verbal sketch), and it is up to us to figure out how to best achieve that vision through stage curtains, painted or digital backdrops, and even mixed media pieces.  The Production Designer relies on us to recommend fabrics and construction methods that will carry his design from paper (or just his head) to the stage.

At times, it is relatively straightforward – perhaps an Austrian Drape or a series of Swags.  Other times, however, it takes skill and ingenuity (and, dare I say, art?) to figure out the best way to manipulate fabrics (and other materials) to achieve the look. 

One example that springs to mind is the project we did for Mariah Carey last fall.  The designer knew the look he was after, but it was up to us to find a way to achieve that look.  Gwen Winter, the Senior Sales Rep on the project, knew that traditional stage fabric, such as velour, was out of the question.  The solution?  Clear vinyl, hundreds of silk flowers, and sheer net, along with the experience and skill of our manufacturing staff, turned the designer’s vision into reality.

Another example is the Maxwell 2009 project, in which Sew What? and Rent What? joined forces to help the production designer achieve his vision through the use of fabric (Black Mirror Sequins and ”tattered” White Voile) and other media (mirror shards), with Rent What? bringing more drapery to the table (including Silver Satin Austrian Drapes and Swags and an LED Star Drop).

These are just two examples (out of many), but I think they are great illustrations of how closely connected “craft” is with “art.”  We may be a craft, but part of that craft is taking the “art” and making it a reality.  And I am so proud of the way our team accomplishes that reality.

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Carley’s Having a Baby!

Carley, our Purchasing Agent, is getting close to her due date (early September), and we are all so excited for her and her husband Caleb.  It has been great to follow her along in the process, see the Ultrasound photos, and find out it’s a girl!

A couple of weeks ago, Silvia (you know her, she is a contributor to this blog) threw a baby shower at her home for Carley, and we had a great time.  Check out Carley opening baby gifts:

Silvia made some great food for the shower (love those potato tacos!), and Violet brought some darling ladybug cupcakes – yum!

Now, we are all waiting with bated breath for the big day (and waiting to find out the new baby’s name).  We are going to miss Carley a lot while she is out on maternity leave (could happen any day now), but we are so excited for her and Caleb to be welcoming their first child.

Congrats to Carley, Caleb, and their entire extended family!

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iL CiRCo Drapes

I don’t know if you are familiar with iL CiRCo, but if you aren’t, you should definitely check it out.  Based in San Diego but appearing throughout the world, iL CiRCo is a troupe of singers, dancers, acrobats, and a variety of performers that put on amazing shows!

We were pleased to be asked to make custom stage drapes for the troupe earlier this year, and were really excited recently to receive a short performance video from the client showing our drapery “in action” in Panama.  Unfortunately, I am unable to attach the video to this post, but I was able to pull out a still photo from it.

Isn’t the drapery gorgeous?  I really think it fits the mood of the show – ethereal, whimsical, and just a little fantastical.  The drapery is made from FR Crushed Glimmerene in Magenta.  Glimmerene is a gorgeous fabric with a beautiful shimmery, almost iridescent quality. 

I love the way the fabric drape hangs in a serious of swags and openings, with the height of the drape ranging from 34′ high in the center down to 22′ high on either side.  And I am even more happy to say that the client, Imagination Entertainment, was so pleased that they have recently ordered a second identical drape!

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Megan on Blog Talk Radio

As a result of her trip to Shanghai in June, Megan was introduced to Angie Strader, host of “What’s Your Bottom Line?” on Diva Toolbox Radio Network, and was asked by Angie to appear on the show.  The show aired live last Tuesday, and it was a really interesting experience, both for Megan and the rest of us here in the office.

Megan was asked to call into the show, as well as go onto the show’s webpage, a few minutes the show went live at 2:00 pm Central Time (noon here on the West Coast).  Angie had another guest for the first 15 minutes of the show and then went live to Megan as that day’s featured guest.

It was really a fun experience here.  Megan sent out a company-wide e-mail asking that she not be disturbed during the live radio interview, and even put a warning sign on her closed door (it reminded me of those red lights at TV studios – “Silence – Taping in Progress). 

Meanwhile, we all logged onto the Internet to listen to the interview while we worked.  It was a great interview, but a little surreal to be sitting in our offices a few feet away from Megan and yet hear her being interviewed on Blog Talk Radio!

If you want to hear more from Angie Strader, you can listen to “What’s Your Bottom Line?” live each Tuesday at 2:00 pm Central Time (3:00 pm Eastern, 12:00 noon Pacific), and there are also a number of previous shows available.  I’ve also just checked out her blog, and I found her posts quite interesting.  I especially liked the post titled, “Why the heck are you going it alone?”

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Pipe & Drape – Beyond Banjo Cloth

The most common fabric used for exhibit booth drapery is Banjo Cloth.  It is lightweight, durable, permanently flame retardant, and relatively inexpensive.  For these reasons, it is used in Convention Centers throughout the country, usually in a neutral color such as black or blue.

However, more and more exhibitors are looking for ways to make their booths “stand out from the crowd,” and one of the easiest ways to do that is to bring their own drapery to the show. 

There are a number of different drapery options available to exhibitors.  The easiest option is to purchase your own Banjo Cloth drapery panels in a different color than that offered by the Convention Center, perhaps  a color that coordinates with your company logo. 

Better yet, take it a step further and purchase traditional exhibit drapery but in a different fabric.  Traditional exhibit drapery panels are manufactured using a single width of fabric (generally 4′ to 5′ wide, but occasionally up to 9′ wide, depending on the fabric selected), with a pipe pocket sewn on the top.  Panels are sewn flat (unpleated) and are “pushed together” on the drape support to create “natural” pleating. 

With traditional exhibit drapery, it is a simple matter to substitute the drapery at the show.  Simply unhook the drape support from the uprights, slide off the Convention Center’s Drapes, slide on your own drapes, and hook the drape support back on the uprights. 

These traditional exhibit drapes can be made from a wide variety of fabrics, depending on the desired look.  One option is to use a synthetic velour/velvet, such as DFR 15oz Encore or PFR 8oz Super-Vel.  These offer a rich “theatrical” appearance and are available in a variety of colors.  They are also durable and can be cleaned without losing the flame retardant properties.  As a matter of fact, Rent What? includes both fabrics in their Pipe & Base Drapery inventory and have recently posted some terrific photos on Flickr.  If the look of velour isn’t quite what you are looking for, single-width panels can also be made many different types of fabrics, from RB Cloth to Satin to Voile, and much more.  The sky’s the limit!

If you want a highly customized look, however, consider moving past the traditional single-width panel to a custom drape manufactured to size.  With custom drapery, not only do you have a wide selection of fabric choices, but you can also choose to have a single (wider) drape for each booth “wall,” you can choose to have the drape pleated, you can even choose a different top finish, such as Hidden Sewn Ties, to give that extra polish to your booth. 

Want something really different and individual?  Consider a specialty custom bias-cut drape or a drape digitally printed with your company’s logo or another image.

As you can see, there are numerous drapery options available that allow you to personalize your exhibit booth and make it stand out in the crowd – options for just about every budget and style.  So consider going “Beyond Banjo Cloth” for your next show!

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Two Years Injury Free!

Today, Sew What? celebrated an incredible feat – two years (730 days) injury free!  What do I mean by “injury free”?  I mean that there have been no workplace injuries at Sew What? in two years.

This really is an amazing accomplishment.  Most traditional offices don’t think too much about workplace injury – there just isn’t very much likelihood for injury.  It’s different at a manufacturing company like Sew What?  Our sewing and warehouse staff work with a variety of machines (sewing machines, grommet machines, forklifts, large format digital printers, etc.), and even the slightest distraction on the part of the staff member could result in an injury.  Many of our custom stage drapes are large and heavy and unwieldy.  So to go two years without an injury is a tremendous accomplishment.

We are so proud of our staff for their diligence in working safely.  Every 90 days, we celebrate by providing a catered lunch to all of our staff, and on the large milestones, we take the celebration up a notch.  This time, in addition to a delicious catered lunch, we brought in a mariachi band to entertain.

The mariachi band was a hit!  Many of our staff are Latino/Latina, and so they had a great time singing along.  The rest of us simply enjoyed the music (and even some dancing!).

I want to send a big Felicidades (Congratulations) to the entire Sew What? family – we truly appreciate your dedication to safety!

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Sew What? Inc. on the Web

As social networking becomes more and more popular, businesses have started to get involved as well.  In prior posts, I have linked to the Rent What? page on Flickr, which is a great resource to share photos with folks around the world. 

Well, recently, we decided that it was time that Sew What? have a presence on Twitter and Facebook.  Want to follow our Tweets?  Use @Sewwhatinc.  At Facebook, we are Sewwhatinc. 

See you on the Web!

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